To market the Grand Wagoneer SUV, Derek and Hannah Jeter enter a multi-year agreement with Jeep.

Derek Jeter, a former player for the New York Yankees, and his wife, Hannah Jeter, have signed a multiyear partnership with Jeep to advertise the SUV maker's Grand Wagoneer.

The automobile and pair were the subject of a 60-second national television ad

that aired Friday night during Game 1 of the World Series between the Philadelphia Phillies and the Houston Astros.

When fully loaded, the Grand Wagoneer can cost over $110,000, making it a crucial product for Jeep as the iconic American SUV brand tries to climb upscale.

As part of a long-term engagement, Derek Jeter will co-star in the Grand Wagoneer's

new "Eyes Wide Open" advertising campaign with his wife, fashion model and television host Hannah Jeter.

Derek Jeter, a former player for the New York Yankees, and his wife Hannah have signed a multiyear partnership with Jeep to market the brand's Grand Wagoneer SUV.

In a brand-new commercial for the full-size luxury SUV, the Hall of Fame shortstop and Hannah Jeter, a model and television host, will take the lead roles.

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